Multimedia Website:
The ‘global container’ for virtually all the other digital marketing tools included in the system.  This is where it all begins and this is precisely where we want to route our target audiences… The prospect will be informed with the combination of the videos, the full-screen visuals in the eShow, the current data contained in the emailed eBrochures, the personal connection provided by the Audio ePostcards recorded in your own voice...

It will serve as the ‘home website’ for the community and also be the ‘portal’ for the other digital marketing vehicles listed below…

Online TownPromo Sample: www.cityviewat3rd.com.

eVideo:
eVideos allow your audience to sit back and watch a fully animated and narrated presentation including a wide variety of information in a format that is easy to understand and digest.

Customer Relationship Mgmt. System (CRM):
The system encourages prospects to 'sign-up' as a VIP to get priority selections on lots, amenities, condo units, locations, etc. Once the prospect fills out the form, it becomes the genesis of his 'prospect record' online in the TownPromo CRM.

You are then able to view this information, add to it (i.e. sent him an AudioPostcard on March 23, 2007, etc.) so that now you have an online tracking system for those who have indicated an interest in your community. You can download this data into a spreadsheet or database or we can connect it to your existing CRM (Salesforce.com, etc.)

Dynamic Talking Video:
We start with a compelling, but very high-level overview script describing your development in very broad terms. We use professional spokesmodels to ensure your 1st impression to prospects is the best it can be. We then use gorgeous visual imagery (elevations, renderings, etc.) of your property to accentuate the points made in the script. Then, when your designs change, we can quickly and easily create a new video with these updated images without having to re-shoot the video.

This is why we call it our Dynamic Talking Video - this marketing tool can easily be changed as the others in the system.

eShow:
An eShow is a ‘self-contained’ online multimedia presentation of visuals of the community – it’s greatest benefit is serving as an easy means by which the prospect can ‘page through’ all the key visuals for the community.

These sales tools are meant to present and distribute the community’s ‘VISUALS’… once the eShow is ‘launched’, it immediately launches the browser full screen (no matter the monitor size) to give the viewer a maximized view of the visuals pertinent to the development.  The typical eShow includes searchable script text and audio narration options with full controls (pause, fast forward, reverse, etc).  

These ‘eShows’ can include architectural images, renderings, site photographs, aerial photographs, project objectives, schedules, pro forma projections, etc. The typical eShow includes searchable script text, options to include attachments in a PDF format, and audio narration with full controls (pause, fast forward, play back, etc).

Online TownPromo Sample: http://www.btapreview.com  

VIP Survey:
It is here that we really begin to discern the mindset of our target market; it will help us ‘see inside’ the minds of our target audiences.  The survey will probe more deeply into their preferences, their attitudes toward the area in which our development resides, etc.

Taking the data from the survey, you’re able to then make better decisions on your designs and probably get a favorable rate from your banker once he sees you have actual demand for what you are building.

Online TownPromo Sample - CLICK HERE

eBrochure:
These digital, page-turning brochures allow us to disseminate ‘categories of data’ quite easily (i.e. floor plans, recent media articles, new amenity announcements, etc.).  They are easily downloaded from the website and can also contain audio clips describing each page in the eBrochure. 

These tools are fantastic ways in which to keep the prospects updated with the latest in design changes, lot availability, new features just released (i.e. "... we've attached our new "Floorplans eBrochure" with the 2 new models we mentioned in our newsletter!")

Online TownPromo Sample: Sample 1   |   Sample 2 (w/audio)

ePostcard:
An ‘ePostcard’ is an audio-enhanced, ‘mini-webpage’ easily created within about 20 seconds with these key features:
- a visual impression of a typical ‘postcard’ (complete with stamp, etc.)
- imagery from your development (w/ your logo, etc.)
- audio clip of you speaking to the prospect (easily recorded with a simple toll-free phone call)

An ePostcard is a great ‘connection tool’ within this strategy… it the means by which you connect with the prospect on a very personal basis (the prospect ‘hears’ you actually speak his name in the greeting).  They are recorded with a simple phone call and then DevelopmentPromo.Com creates the ePostcards for you and sends you the links to be sent directly to the prospect from your email address (thereby completing the connection).  Like the others, this tool is better experienced to be better understood…

Online TownPromo Sample: Sample 1  |  Sample 2 (Intro to eShow)

Audio eTestimonials:
"People care more about OTHERS say about you than what you say about yourself."
-- Anonymous

TownPromo contacts your residents (clients) and requests that they make a simple, toll-free voicemail testimony about why they love your property... TownPromo converts that easily and includes that compelling, AUDIO-based testimony in your marketing system! Imagine: your prospects get to actually HEAR the passion in your client's voices, etc. - a very POWERFUL digital marketing tool component of this system!

Online TownPromo Sample - listen to our clients! Click here

Digital Newsletter:
When prospects visit your site, one of the first items they see is our invitation to 'sign up' for your community monthly newsletter. Containing the latest info on building progress, lot availability, amenty selections, etc., they'll be motivated to get the latest info on the community in which they've already created an interest. TownPromo manages this entire process for you, creates the newslettter, manages the list, and automates the process as well.

AutoResponder:
Once someone signs up for your community's free newsletter, they will automatically receive the latest newsletter and be added to the database.

So, within seconds of 'signing up' for the newsletter, they receive a beautifully formatted, informative email with pertinent details about your community.

360 Surround Videos:
If your property is ready to show, TownPromo creates INTERACTIVE Surround Videos to allow your prospects to not only SEE a full panorama of your interiors/exteriors, but also CONTROL the viewing experience - just click, hold and move the mouse around! Very compelling, visual digital marketing tool!

Online TownPromo Sample: http://www.showmelakecondos.com/show_sea_360living.htm

eCard (CD-ROM):
An 'eCard' is a business-card-sized CD-ROM which can store up to 50MB of data.  So, once the system is complete, we take the contents and copy them to the eCard and begin distributing it as our new 'business card' (w/your contact info, logo, etc.) clearly printed on the label.

These are very economical to not only create, but to mail as well. So, now, in addition to the online multimedia content, we're able to distribute the same great multi-media system in a physical media as well. Include these in your next mailing to your prospects, clients, etc.

Laptop / Projector System:
Since the system is 'multi-media', it's a perfect 'presentation tool' for you to use the next time someone wants to see a 'live presentation' of your community or your plans. It all runs on your laptop (disconnected from the web, even) and you now have an engaging means by which to share your vision with others in person.

This can also be set up to run in the sales office, etc.

Tradeshow System:
With a few minor modifications, TownPromo can deliver a system which can run in a 'loop' so that you now have a wonderful, multi-media presentation to take with you to your next tradeshow.

Imagine: being able to set up your booth with a simple computer / speakers and anyone walking by would be able to stop, spend a few minutes viewing the system and easily get a great overview without you having to repeat yourself... instead, you're able to focus upon those prospects who now already have a great idea of the wonderful community you're creating..

Widescreen Delivery:
Once TownPromo produces the videos, we're able to deliver 'high-res' versions which can then run on a widescreen TV in your office, sales office - wherever. The same great videos which are running online are now able to be viewed in higher resolution (since they don't have to downloaded from the web) by anyone...

Once TownPromo finishes produces your system, we can take the video content and give it to you separately for playback on a television...

Handheld Delivery:
The advent of 'mobile computing' enables prospects to view the great multi-media system on their handheld browser... This is particularly engaging as many of your target market are embracing these web browsing, handheld devices as their browser of choice for many of their tasks.

In addition, you can play the videos (uncompressed) on these devices as well (i.e. "...have you seen the videos for my new community? Here, take a look on my Pocket PC...)

DVD:
Most people today have a DVD player - and again, since we have the videos already produced, it won't take much to transfer them to DVD (for those who prefer to view your content on a television as opposed to a computer).

Again - just one more media platform on which you can distribute the 1 system we'll create together. It's not just an online system...