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TownPromo has created a 'closed-loop' marketing system for you - the Economic Development Director.
It contains 5 key steps all leading to your ultimate goal: closing the sale! It's focus is upon lead generation and sales creation! We've prepared a 2 minute "Overview Video"...
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Get a great domain name (www.yoursite.com) and get it out to the world… the goal is maximize the number of people visiting your compelling, multimedia website so they can see and hear why your development is so wonderful… Getting your domain on page 1 of Google is critical… we manage that whole process for you...
Step 2 is your chance to communicate the wonderful vision and value of your
community… TownPromo makes that easy by creating an engaging multimedia website with animation, narration, and music… The entire site engages the prospect and also encourages him to complete the
VIP Survey in the next step...
Once you captivate the prospect in Step 2, you encourage him to sign up as a “VIP” and complete the online VIP Survey… whereby you gather info based upon what he really wants now… so, your market research data is CURRENT, not historic… your architects and builders adjust their plans to this data...plus,
you get his name & email address to use in Step 4...
Having captured his name/email address in Step 3, it’s time to engage him on a
personal basis… the system automatically sends the prospect an Audio E-Postcard
recorded in your own voice! Once the prospect signs up for the free newsletter, this personal connection tool is sent automatically! The system opens up this communication channel and keeps it open for you!
Here’s the whole focus - getting the prospect to sign the agreement. This
becomes markedly easier having engaged him at every turn in the prior 4 steps… the relationship has already been solidified via the personal connections, the
digital updates, etc.
Remember: it’s not marketing… it’s GETTING COMPANIES TO MOVE TO YOUR TOWN!
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